The Voice of the Homeowner: Report Highlights and Key Statistics
Home technology is evolving, and so is the way homeowners approach it. No longer just about convenience or luxury, investments in home energy, climate control, and water and air systems are now strategic decisions driven by efficiency, resilience, and long-term value. The Voice of the Homeowner 2025 report from Habitelligence captures homeowner sentiment, revealing key trends that highlight how modern households navigate these critical investments.
Home Technology Is an Ongoing Investment
One of the report’s biggest findings is that 77% of homeowners are actively engaged in home technology investment—whether they are monitoring a recently installed system or planning an upgrade. This challenges the idea that home system purchases are one-time events. Instead, homeowners see them as part of an ongoing cycle, where each investment affects the home’s efficiency and adaptability over time.
This perspective is particularly relevant in categories like home energy and heating/cooling, where system efficiency plays a major role in long-term cost savings and home resilience. Even after an installation, homeowners continue evaluating performance, energy consumption, and potential future upgrades.
Financial Returns Matter, but So Does Resilience
For many homeowners, lowering monthly costs remains the top driver for home system investments.
75% of homeowners cite reducing energy bills as a key motivation for home energy upgrades.
69% and 77% cite high costs as their biggest challenge for heating and cooling, respectively.
However, cost savings are only part of the equation. A growing number of homeowners are prioritizing resilience and energy independence, ensuring their homes remain functional during outages and shifting energy costs.
34% of homeowners say energy resilience is a major factor in their decision-making.
More homeowners are investing in battery storage, recognizing its value not just for savings, but for energy security.
This trend reflects a shift in mindset—where home technology is no longer seen as a simple expense, but as a long-term investment in a home’s stability and performance.
Climate Control: The Push for Better Efficiency
While home energy investments receive significant attention, heating and cooling remain a top concern for homeowners. Systems are lasting longer, but that doesn’t mean they’re efficient.
Most homeowners report that their heating and cooling systems function as expected, yet high energy costs remain a persistent issue.
Many households lack control over their heating and cooling, leading to inefficiencies that drive up energy use and costs.
As a result, homeowners are looking at better system automation, zoning, and high-efficiency heat pumps as ways to improve climate control without breaking the bank.
Water and Air Quality: The Shift to Whole-Home Solutions
While energy-related investments are often about cost and resilience, water and air system investments are primarily about health and safety.
1 in 5 homeowners reports a known issue with their water quality, yet 61% have never tested their water.
22% of households have a family member with respiratory issues, driving the need for air filtration and purification solutions.
Traditionally, homeowners have relied on point-of-use solutions like faucet filters and portable air purifiers. However, there is a clear shift toward whole-home systems that offer more comprehensive and low-maintenance solutions for clean water and improved air quality.
Homeowners Are Thinking Beyond the Present
The Voice of the Homeowner 2025 report shows that homeowners are making more strategic, long-term investments in their home’s efficiency, resilience, and overall value.
They recognize that home technology is not a one-time purchase but part of an ongoing cycle of upgrades and optimizations.
Resilience is becoming just as important as cost savings, influencing decisions in home energy, heating and cooling, and backup power.
Awareness gaps remain a challenge, especially around energy incentives, heating/cooling optimization, and water quality solutions.
As home technology advances, homeowners will continue balancing financial benefits, resilience, and health considerations in their decision-making. The question is no longer whether to invest in home technology—but how to invest wisely.
